July 12, 2009

Befrienders TV Commercial



Project: Public Service Announcement TV Commercial - Final Year Project
Client: Befrienders
Software: Adobe After Effect, Adobe Photoshop, Sony Vegas, Adobe Premiere
Concept: To create awareness for suicide prevention program by Befrienders and targeted to parents and friends.

Brainstorm: From the research I did, I found out that it is hard to change the mindset of the suiciders. There are no reason for them to live anymore. That is why the support from parents and friends are very important. The problem is, not many parents or friends are aware of the suiciders' condition and they also don't know how to handle the situation in the best way. From that, I came out with the idea of targeting the parents and friends instead of the suiciders themselves and this may bring good result to both parties.

No comments:

Post a Comment