Product: Panty Liner (Brand and Product Packaging)
Client: Media Innovation's Year 2 Gamma Assignment
This is my Gamma (Year 2) Media Innovation Assignment. This is a "challenging" assignment for me because this is first time I did a feminine hygiene product. The precedent studies process is quite interesting (hehe). It takes 2 weeks from ideation to final artwork.
Target Audience
Age Range: from 20 to 28 years old
Gender: Female
Education: Undergraduate and Degree
Occupation: White Collar
Income: Range from RM 1,000 to RM 10,000
Race and ethnicity: All
Geographic Location: Urban
Unique selling proposition (USP)
Very thin and soft designed bring the comfortable and to retain the healthy life style with the Hygiene protection with the Anti-bacteria features which targeted to the stylish target audience as its G-String designed.
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